Public Relations & Marketing Communications Course Requirements

Bachelor of Arts in Public Relations & Marketing Communications

Course Requirements

The Public Relations major at Ohio Dominican University prepares students for careers and advanced study in public relations, public affairs, corporate communications, media relations, marketing communications, promotion, special events, social media strategy, web communications, internal communications and related fields. 

Degrees and programs offered:
  • Bachelor of Arts in Public Relations & Marketing Communications
  • Minor in Public Relations & Marketing Communications
Courses combine theory and practice, emphasizing the fundamental elements of public relations and integrated marketing communications and their interaction in a for-profit or non-profit organization’s communication strategies.

The curriculum is a writing-intensive and business-oriented with a foundation in the liberal arts. Students select an emphasis in either Public Relations or Marketing Communications.

Elective courses will increase students understanding of how public relations and marketing communications programs are built.
 

Download Program Guide

Includes a program overview, sample semester plan and program course requirements.

Public Relations and Marketing Program