Minor in Marketing Course Descriptions

Course offerings listed below may vary from year to year based on course availability. For the most up-to-date courses, course requirements and descriptions, always refer to the current University Catalog. View the current Catalog here.
 

BUS 220 - Principles of Marketing
3 Credits
An introduction to the process of creating and fulfilling consumer and organizational needs through strategies involving the conception, pricing, promotion and distribution of ideas, goods, and services in a market economy.



BUS 221 - International Marketing
3 Credits
This course focuses on theory and practice of marketing across international borders with an emphasis on the development of appropriate marketing strategies applicable to foreign socioeconomic and cultural environments. Case studies are utilized. 

Prerequisite: BUS 220.



BUS 251 - Retailing
3 Credits
A study of the role of retail organizations in creating customer satisfaction. Course topics include the evolution and dynamics of the retail industry, contemporary business practices, organizational structures, operational functions, physical distribution, and retail mathematics. 

Prerequisite: BUS 220; MTH 100 or equivalent. 


BUS 270 - Integrated Marketing Communication
3 Credits
An overview of promotion as one key component of a marketing strategy. Students review the possible elements that may comprise an organization's promotional mix: e.g., public relations, personal selling, advertising, and sales promotion. 

Prerequisites: BUS 220. 



BUS 370 - Professional Selling
3 Credits
This course is organized around the process of making informative and persuasive verbal strategies, presentation materials and formats, handling objections, reaching decisions, and servicing customers as these topics apply to any member of an organization who makes a presentation. Case study, role playing, professional speakers, and group interactions project the student into the real world of the business person and salesperson. 

Prerequisite: BUS 220.



BUS 371 - Sales Force Management & Leadership
3 Credits
This course focuses on an examination of the common problems confronting the sales manager. Topics include recruiting, selecting, training and education, motivating, leadership and supervision, and compensation and evaluation. Emphasis is placed on the personal side of management throughout the course. 

Prerequisite: BUS 220.


BUS 378 - Marketing for Service Industries
3 Credits
This course is an exploration and study of the nature of service organizations and the principles that guide the marketing of their products. Emphasis will be placed upon a marketing mix that is fundamentally different than that found in traditional goods marketing. 

Prerequisite: BUS 220. 


PRS 201 - Contemporary Issues in Reputation Management: Public Relations Principles
3 Credits
A theoretical approach to the principles of the field of public relations in corporate, non-profit, and agency applications. The role of public relations in the overall organizational communication structure. 



PSY 212 - Social Psychology
3 Credits
A study of theory and research on how individual behavior is influenced by its social context. Topics include social beliefs and judgments, attitude formation, persuasion, altruism, aggression and violence, prejudice, and group processes. 

Prerequisite: PSY 100.



SPM 220 - Sport Marketing
3 Credits
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, sponsorship, and fund raising.