Public Relations: PRS 201, 329, 421a, 421b


publicrelations  Welcome to the Library’s course page for Public Relations! Here you can identify and access many resources and tools for your research.
If you have any questions, you can ask a librarian or ask your professor.
 

Choose from the Resources Below.

Demographics, Psychographics, News  Your organization's publics: customers, potential customers, employees, shareholders, communities.
Organization Research  Competitors, industry landscape, products, services, current trends & issues.
Socioeconomic & Political Research  Economy, social environment, regulatory environment.
Media Directories  Find the outlets for your organization's messages.
PR Trends & Information  Stay current in the field, read the latest in trends and thinking.

Demographics, Psychographics, & News

Key Databases (Research):

  1. Business Source Complete  DatabaseInfoIcon - business news by consumer research
  2. LexisNexis Academic DatabaseInfoIcon - news
  3. PsycINFO DatabaseInfoIcon - advertising, consumer attitudes, public opinion
  4. Public Affairs Index DatabaseInfoIcon - covers all aspects of global contemporary public policy issues
  5. Race Relations Abstracts DatabaseInfoIcon - covers essential areas related to race relations, including ethnic studies, discrimination, immigration studies.
  6. Regional Business News DatabaseInfoIcon - business and industry news
  7. SocINDEX with Full Text DatabaseInfoIcon - advertising, consumer attitudes, public opinion

Key Reference Resources (Data):

Organization Research

Key Databases:

  1. Business Insights: Essentials DatabaseInfoIcon - Includes company histories, current data, and news.
  2. Business Source Complete DatabaseInfoIcon - Includes SWOT and Company Profiles.
  3. LexisNexis Academic DatabaseInfoIcon - Business news journals, company financial information, SEC filings and reports, and industry and market news.
  4. Standard & Poor’s netAdvantage DatabaseInfoIcon - Company profiles and industry surveys.

Additional Resources:

Socioeconomic & Political Research

Key Databases:

  1. Academic Source Complete DatabaseInfoIcon 
  2. Business Source Complete DatabaseInfoIcon 
  3. CIAO (Columbia International Affairs Online) DatabaseInfoIcon – Political research.
  4. Communication & Mass Media Complete DatabaseInfoIcon 
  5. ECONLIT DatabaseInfoIcon - Socioeconomic issues.
  6. Legal Collection  DatabaseInfoIcon - Law, regulatory issues.
  7. LexisNexis Academic DatabaseInfoIcon - News, legal research.

Additional Resources:

  • CQ Researcher R 300.97305 C8399q
  • CQ Weekly 
  • FindLaw (open-access web site) - Links to legal information about organizations,
    cases, national and state resources, and news.

Media Directories & Other Resources for Contact Information

  1. Business Insights: Essentials DatabaseInfoIcon 
  2. NewsLink: Magazines 
  3. NewsLink: Radio and Television 
  4. Open Directory: Magazines and E- Zines  

Key Databases:

  1. Academic Source Complete DatabaseInfoIcon 
  2. Business Source Complete DatabaseInfoIcon 
  3. Communication & Mass Media Complete DatabaseInfoIcon 
  4. OhioLINK Electronic Journal Center (EJC) DatabaseInfoIcon 

A Selection of Specific Journals (some with online access available):

Key Reference Resources:

Organizations:

Research Trends and Information in Public Relations:

Key Databases:

  1. Academic Source Complete DatabaseInfoIcon 
  2. Business Source Complete DatabaseInfoIcon 
  3. Communication & Mass Media Complete DatabaseInfoIcon 
  4. OhioLINK Electronic Journal Center (EJC) DatabaseInfoIcon 

A Selection of Specific Journals (some with online access available):

Key Resources:

Organizations:


Library Course Page Outcomes

According to one of the Information Literacy Competency Standards for Higher Education from the Association of College Research Libraries (ACRL), information literate students are able to access needed information effectively and efficiently and retrieve information online or in person using a variety of methods (2.3.). 

This course page was created to help meet the following desired outcomes of that standard, wherein the information literate student: 

  • Uses various search systems to retrieve information in a variety of formats
  • Uses various classification schemes and other systems to locate information resources within the library or to identify specific sites for physical exploration
  • Uses specialized online or in-person services available at the institution to retrieve information needed

Page last modified: 23 June 2014 | Creator: Christina Bonner, Ph.D., M.L.I.S., ODU Library Reference Services
Content determined by faculty request. Image provided by ClipArt.
 

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