Students are introduced to the application of psychological principles to sports settings by studying topics, including sport motivation, sport leadership, sport anxiety management, teamwork, injury recovery, visualization, personality in sport and peak performance.
Students study the basic legal system, its terminology, and principles as applied to professional and amateur sports. Topics include right to participate, liability for injuries, legal status of sports organizations, risk management, assertion of legal rights and crisis management. Students will also study contracts, tort liability, negligence, gender equity, sports labor relations and other current issues.
Students will examine the sport communication industry by studying history, career options, strategy, legal aspects and technology. Students come away with knowledge in personal and organizational sports communication, sports mass media and sports communication services.
Students study basic marketing concepts as applicable to amateur and professional organizations. Topics that will be discussed include promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications, sponsorship and fund raising.
Students will discuss professional ethics, rights, justice, responsibilities in sports leadership, and explore ethical leadership taking into account human nature and leading for the common good. Through research, students will recognize and critically analyze moral issues to develop a personal approach of social responsibility in sport leadership settings.
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