Learning Outcomes

Students in ODU’s Public Relations program will
develop a number of skills, including the ability to:

• Communicate effectively with their audiences, and prepare 
  public relations and marketing communications messages
  in the appropriate style.

• Apply appropriate technology to the creation and
  dissemination of messages. 

• Plan, initiate and complete a specific Public Relations/Marketing   
  Communications Campaign.   

• Be aware of the ethics of the profession and the Code of Ethics of the
  Public Relations Society of America (PRSA). 

• Exercise moral reasoning when faced with ethical dilemmas.