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  • Public Relations & Marketing Communications


    Degree offered:
    Bachelor of Arts 

    Minor offered: Public Relations & Marketing Communications 


    The Public Relations major at Ohio Dominican University prepares students for careers and advanced study in public relations, public affairs, corporate communications, media relations, marketing communications, promotion, special events, social media strategy, web communications, internal communications, and related fields.

    Courses combine theory and practice, emphasizing the fundamental elements of public relations and integrated marketing communications and their interaction in a for-profit or non-profit organization’s communication strategies. The curriculum is a writing-intensive and business-oriented with a foundation in the liberal arts.

    Elective courses will increase students understanding of how public relations and marketing communications programs are built. 

     


    Requirements for a B.A. in Public Relations & Marketing Communications

    Courses
    See course descriptions for prerequisites and co-requisites
    Credits
       
    Students must complete the core requirements for the Bachelor of Arts degree in addition to the major requirements listed below.  
       
    PRS 201 Contemporary Issues in Rep Mgmt: Public Relations Principles  3*
    PRS 205 News Writing 3*
    PRS 329 Power-packed Writing for PR & Marketing Comm 3*
    PRS 352 Research, Planning & Evaluation 3*
    PRS 421 Case Studies/Campaign Strategies 3*
    PRS 479 CORE: Experience & Analysis 3*
    ART 112 Foundations in Design 3*
       
    Required correlatives:  
    BUS 220 Principles of Marketing 3
    BUS 240 Management & Organizational Behavior 3
    ECN 207 Principles of Microeconomics 3
       
    Select one emphasis and complete 9 credits in that emphasis.  9
    Public Relations Emphasis (choose 9 credits):   
    BUS 365 Philanthropy and Fundraising  
    COM 105 Public Speaking  
    COM 260 Mass Media  
    PRS 310 Practicum with The Tower    
    PRS 340 Internet Strat: Social Media, eCommerce and More   
    PRS 415 Workshop in Adv PR & Marketing Comm Techniques  
    PRS 1/2/3/485 Special Topics  
    PRS 2/3/486 Independent Study  
    PRS 497 Internship in Public Relations  
       
    Marketing Communications Emphasis (choose 9 credits):  
    COM 105 Public Speaking  
    COM 260 Mass Media  
    PRS 270 Integrated Marketing Communications  
    PRS 340 Internet Strat: Social Media, eCommerce and More   
    PRS 415 Workshop in Adv PR & Marketing Comm Techniques  
    PRS 1/2/3/485 Special Topics   
    PRS 2/3/486 Independent Study  
    PRS 497 Internship in Public Relations  
       
    Total Credits Required 39
    *used to calculate the Major GPA  

     

     


     

     

    Requirements for a Minor in Public Relations & Marketing Communications

     

    Courses
    See course descriptions for prerequisites and co-requisites            
    Credits
       
    ART 112 Foundations in Design 3
    BUS 220 Principles of Marketing 3
    PRS 201 Contemp Iss in Rep Mgmt: Public Relations Principles 3
    PRS 270 Integrated Marketing Communication 3
    PRS 329 Power-packed Writing for PR & Marketing Comm 3
       
    Total Credits Required 15

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